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When I am trying to download some of the bigger apps/games, marketplace blocks the download until the phone has WiFi connection available. What is the limit for this? 10, 50, 100 MB?

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up vote 2 down vote accepted

The limit is 20 MB

When the download size is larger than 20 MB and you are connected on a 3g network you'll receive the "Attention required" message.

If you connect to wifi you can tap the attention required message and press retry.

source: Microsoft WP7 Download apps and games FAQ

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Has been increased to 50 MB if you are running tango 7.5. Apps above 50 MB can be downloaded with WiFi or PC connection only.

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Tested on lumia 710 – Udit Karode Dec 28 '12 at 5:45

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