In desktop Outlook if you have an entry in your contact address book which is maybe just a first name and company name you can set the company name (or anything else) as the display name (actually on the screen this is called File As).
Can I do something similar in my Windows Phone "People"?
I've got an entry something like this:
First Name: Phil Surname: <left blank> Company Name: Stack Exchange Inc Phone: 01234 567890
Which is currently getting filed under P whereas S would be more useful.